MoneySupermarket Review — Compare & Save on Insurance, Energy & Broadband

If you have ever wondered whether you are overpaying for your car insurance, energy bills, or broadband, you are almost certainly right. UK households waste an estimated £3.5 billion a year by not switching providers. MoneySupermarket.com is one of the UK’s longest-running and largest price comparison websites, covering insurance, energy, broadband, mobile, credit cards, loans, mortgages, and travel. Founded in 1993 and listed on the London Stock Exchange, it has helped millions of UK consumers compare deals and switch. In this review we examine how it works, what it does well, where it falls short, and whether it is the best comparison site for your needs. Compare deals on MoneySupermarket to see how much you could save.

What is MoneySupermarket?

MoneySupermarket.com Group plc is a UK price comparison website founded in 1993 by Simon Nixon, headquartered in Chester. It floated on the London Stock Exchange in 2007 and has since become one of the most recognised consumer finance brands in the UK. The group also owns MoneySavingExpert.com (the consumer finance site founded by Martin Lewis), though the two operate as separate brands with different editorial approaches.

MoneySupermarket’s core business model is simple: it aggregates product data from insurers, energy suppliers, broadband providers, banks, and other financial services firms, presents them in a comparison table, and earns a commission when a user clicks through and purchases. The service is free for consumers. The site covers the following major categories:

• Insurance — car, home, travel, life, pet, health, van, bike
• Energy — gas and electricity tariff comparison and switching
• Broadband & mobile — home broadband, fibre, SIM-only, pay monthly
• Money — credit cards, loans, mortgages, current accounts, savings, ISAs
• Travel — travel insurance, currency, airport parking

The site is regulated by the FCA for its insurance and money comparison activities, meaning it must meet standards on fair presentation of products and handling of consumer data.

Key Features

How It Works

1. Select a category (e.g., car insurance).
2. Fill in a single form with your details — this takes 5–10 minutes for insurance, less for energy and broadband.
3. MoneySupermarket queries multiple providers in real time.
4. Results are displayed in a comparison table, sortable by price, cover level, or customer rating.
5. Click through to the provider to complete the purchase. MoneySupermarket earns a commission from the provider — you pay the same price as if you went direct.

Energy Comparison

MoneySupermarket’s energy comparison tool is Ofgem-certified, meaning it meets the government’s Confidence Code for energy switching. It shows all available tariffs from participating suppliers, including fixed, variable, and green tariffs. You can switch directly through the site.

Broadband Comparison

The broadband tool uses your postcode to check real availability — important because not all fibre packages are available in every area. It compares speed, price, contract length, and installation costs across major UK providers including BT, Sky, Virgin Media, Vodafone, TalkTalk, and Plusnet.

Pros and Cons

Pros

• Comprehensive coverage — one of the broadest ranges of categories of any UK comparison site, from car insurance to mortgages to broadband.
• Free for consumers — you never pay, and prices are the same as going direct to the provider.
• FCA-regulated for insurance and money products, which means consumer protections apply.
• Renewal reminders — the email alert service for car and home insurance renewals is genuinely useful and can save hundreds of pounds.
• Customer reviews — Trustpilot and internal ratings are shown next to each provider, giving a sense of service quality beyond just price.
• Energy switching is Ofgem-certified and includes green tariff options.
• Mobile app lets you compare on the go.
• Brand trust — MoneySupermarket is one of the most recognised UK finance brands, which brings confidence.

Cons

• Not all providers are listed — some major insurers (notably Direct Line and Aviva in some categories) do not appear on comparison sites, so you could miss the cheapest deal by relying solely on one site.
• Commission influence — the site earns more from some providers than others. Results are sortable, but the default order may prioritise higher-commission products.
• Sponsored placements — some results are clearly marked as “sponsored” or “featured,” which can push genuinely cheaper options down the page.
• Form length — the car insurance form is thorough, which is necessary for accurate quotes but can feel tedious.
• No multi-product discount — unlike Confused.com, there is no built-in discount for buying multiple products at once.
• Customer service for the comparison site itself is limited — it is a referral service, not a broker, so post-purchase issues must be handled with the provider directly.
• Credit card results can be dominated by products that pay high commission — always check the full market.

Pricing

MoneySupermarket is completely free for consumers. It earns revenue through commissions paid by the providers when you click through and purchase. You never pay more than you would by going direct — in fact, some providers offer exclusive deals through comparison sites that are not available on their own websites.

How It Compares

MoneySupermarket’s main advantage is the sheer breadth of categories. If you want to compare car insurance, then energy, then broadband in one session, it is the most efficient single site. Confused.com’s multi-product discount and Comparethemarket’s Meerkat rewards are worth checking as alternatives — the rewards can add up if you switch multiple products in a year.

FAQ

Is MoneySupermarket free to use?

Yes. MoneySupermarket is completely free for consumers. It earns commission from providers when you click through and purchase. You never pay more than you would by going direct.

Does MoneySupermarket show all insurance providers?

No. Some major insurers such as Direct Line and Aviva do not appear on comparison sites in certain categories. Get a direct quote from these providers as well as using MoneySupermarket.

Is MoneySupermarket regulated?

Yes. MoneySupermarket is FCA-authorised for its insurance and money comparison activities. Its energy comparison tool is Ofgem-certified under the Confidence Code.

Does MoneySupermarket affect my credit score?

Searching for insurance, energy, or broadband does not affect your credit score. Applying for credit cards, loans, or mortgages through the site involves a hard credit check from the lender, which can affect your score.

Is MoneySupermarket the same as MoneySavingExpert?

No. MoneySupermarket owns MoneySavingExpert (MSE) but they operate as separate brands. MSE provides editorial guidance; MoneySupermarket is the comparison engine.

Can I switch energy suppliers through MoneySupermarket?

Yes. The energy comparison tool is Ofgem-certified and allows you to compare and switch gas and electricity suppliers directly. The process typically takes 2–4 weeks.

Verdict

MoneySupermarket remains one of the most useful UK consumer finance tools. Its breadth of categories — from car insurance to broadband to mortgages — makes it the most efficient single site for a household “financial MOT” session. The renewal reminders alone can save you hundreds of pounds a year on insurance.

The main weakness is the same as all comparison sites: not every provider is listed, and sponsored placements can obscure genuinely cheaper options. The smartest approach is to use MoneySupermarket as your starting point, then get direct quotes from the providers that do not appear on comparison sites (Direct Line, Aviva, Vitality) to make sure you are not missing a better deal.

Our recommendation: Use MoneySupermarket for your annual insurance and energy switch. Set up renewal reminders. Always check the full results table, not just the top sponsored result, and cross-reference with one other comparison site for important purchases.

Start comparing and saving

Compare deals on MoneySupermarket — free, no obligation, see how much you could save in minutes.

Affiliate disclosure: This article contains affiliate links. If you use MoneySupermarket through the links above and switch a product, we may earn a commission at no additional cost to you. This never influences our editorial judgement — we recommend products based on their merits, not the commission rate.